The Association Event Design Playbook
Practical ideas from association leaders. Tools for your next planning meeting.
Created by Talkadot in partnership with the Association Leadership Coalition
Free 43-page playbook and framework
Your annual conference is your single largest deliverable to many of your members.
For a typical state society, it represents more than 50% of the operating budget.
Our research shows many associations feel it has never been harder to get people to show up, or to top what you did last year.
We created the Association Event Design Playbook to help.
This playbook was built by combining 60+ years of research on what people actually value, 1.5 million+ pieces of feedback from real events, and the collective wisdom of about 20 State Society Executive Directors.
Who’s this for?
Association Executive Directors, Directors of Learning, Association Meeting Planners, and the committees responsible for their associations’ events.
43 pages that cover:
- 5 frameworks
- 60+ field-tested ideas from about 20 Executive Directors
- 4 worksheets and a scoring audit for your own event
- 10+ data points from 1.5M+ pieces of audience feedback
- Research on which content brings members back
- 5 predictions for 2030 from the people who run this industry
