Jessica Yarbrough
Strategic Operational Leadership for Agencies Navigating Growth, Technology, and Change
Travels from Charlotte NC, USA
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Speaks on:
Business Strategy
Digital Transformation
Influence
Influential Leadership
Leadership Development
Organizational Change
Speaks to:
Small & Medium Businesses (SMBs)
Formats:
Breakout
Workshop
Jessica's Bio
I don’t just teach operational excellence, I’ve built it in the real world. My career grew from CSR to COO in under a decade, and today I’m the first female owner of an agency founded in 1915. Under my leadership, our firm has been named a Best Employer in North Carolina every year since 2023 and earned the prestigious Best Practices Agency designation from Reagan Consulting in 2025. I’ve also spoken to audiences of 550+ insurance professionals on practical AI and automation strategies for independent agencies. At the core of my work is helping agency leaders design operations where technology amplifies people, processes strengthen culture, and growth stops being accidental and becomes inevitable.
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Jessica Offers the Following Talks
Better by Design: How Strategic Operational Leadership Shapes Your Agency's Future
Reconnect to the deeper meaning of the work they lead
Understand why strong operations start with intentional design
See core values as practical decision-making tools, not wall art
Realize that strategic operational leadership comes from principles, not personality
Recognize what truly drives retention, engagement, and long-term commitment
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30 - 60 minutes
Leading With Influence: Rethinking "Sales"
Reframe sales as a core leadership responsibility
Accurately diagnose resistance
Apply a practical, repeatable sales process immediately
Communicate expectations in ways that change behavior
Lead change with confidence and credibility
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45 - 90 minutes
Beyond the Hype: How Smart Agencies Turn Technology into ROI
Evaluate technology decisions through an ROI lens
Recognize why AI and system initiatives fail
Become more intentional about using their agency management system
Adopt a strategy-first approach to technology
Lead technology change with greater confidence and discipline
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30 - 60 minutes