Cher Jones
Your Brand at Work | Helping Leaders & Teams Communicate Their Value. Build Trust. Drive Results.
Travels from Atlanta GA, USA
Audience Feedback
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Attendees Find Valuable
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Would See Again
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Talks Given
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Speaks on:
Personal Brand
Communication
Generative AI
Leadership Development
Sales Strategy
Speaks to:
Corporate Teams & Enterprises
Formats:
Keynote
Workshop
Audience members say
Key Audience Outcomes
Participants felt more confident and motivated to actively manage their personal brand.
Attendees gained practical, actionable steps to build and strengthen their personal brand, particularly on platforms like LinkedIn.
Individuals felt empowered to recognize and communicate their unique value, leading to increased self-assurance in professional settings.
Participants developed a clearer understanding of how to leverage personal branding to create meaningful connections and advance their careers.
Cher's Bio
Your people are talented. Brilliant, even. But nobody taught them how to communicate their value so the people they work with know it and trust it. That's Cher Jones' entire focus. As the creator of Performance-Driven Personal Branding™ and ValueWrapping™, Cher teaches professionals how to build their brand at work, for work. So their credibility is clear, their work is valued, and their influence drives real results. No matter their title. With 25+ years in corporate communications, PR, and broadcasting, Cher brings the kind of grounded, practical credibility her methodology demands. Her client roster includes HP, BNY Mellon, Lockheed Martin, and Fannie Mae. Her forthcoming book, And You Are? How to Make Your Value Impossible to Overlook at Work, arrives Q4 2026.
Private
Varies based on date, location, and engagement type
What you will receive
A detailed quote with pricing, availability, add-ons, and travel info that's ready to share with your team.
Cher Offers the Following Talks
Let Them Know
Why the work they're already doing isn't producing the recognition, trust, and influence it should.
What has been quietly working against them every time they've held back from communicating their value.
Where, when, and why communicating their value at work changes decisions, builds trust faster, and produces results that reflect what they're actually capable of.
The confidence that comes from knowing exactly what to do differently, starting now.
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30 - 90 minutes
Credibility Content Lab Breakout Session
A clear, repeatable structure for sharing their work: They leave knowing how to frame any professional moment, not just this one.
A first post, drafted and ready to publish: Not homework, not a worksheet. Something done.
A guided AI workflow they can use independently: The habit has a mechanism to stick beyond the event.
Confidence that sharing their work doesn't have to feel self-promotional: The mindset shift that makes everything else possible.
Attendees who leave activated, not just inspired. Plus a room full of people sharing the event in their own words, extending its reach and reinforcing its value long after the closing session.
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1.5 - 2.5 hours
Break the Visibility Barrier: Building Your Personal Brand at Work
Understand that you already have a professional brand—and learn to manage it intentionally
Apply a step-by-step framework to increase credibility, visibility, and influence at work
Learn how to advocate for yourself and your contributions without feeling inauthentic
Gain strategies to shape how colleagues and leaders perceive you
Build confidence to "turn up the volume" on your value within your organization
Identify actionable next steps to advance career opportunities from within
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Communicate Relief: How to Capture Attention, Build Trust, and Demonstrate Your Value
Reframe how you communicate value by focusing on the relief and solutions you provide to others
Use the "WIT" framework to craft a memorable and effective professional introduction or pitch
Build trust with clients, employers, and colleagues through well-structured proof and storytelling
Capture and hold attention in professional and sales conversations
Increase confidence in articulating what makes you or your offering uniquely valuable
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30 - 90 minutes
Frequently Asked Questions on Working With Cher
Can you customize your presentation for our specific audience and event theme?
Yes. Every engagement starts with a pre-event conversation where I learn about your audience, what's happening in your industry, and what they most need to walk away with. That context shapes how I deliver your session, so the content lands as specific and relevant, not generic.
What kind of promotional support do you offer to help market the event?
I want your event to be a success. I provide promotional materials including bios and headshots, create a custom promo video, and where schedules align, I'm happy to join a pre-event live stream. I'll also share the event with my audience on social media.
My organization has a limited budget. Do you have any flexibility in your pricing?
Budget constraints are real, and I'm always open to a conversation. Reach out and let's see what's possible.
What is your policy on event recordings and media rights?
Recording is welcome. Usage rights depend on how and where it's shared. Limited attendee access is usually fine, broader distribution requires a licensing discussion. We'll align on terms before anything is published, and I'll need a copy.
What are your specific travel requirements?
When a flight is involved, I charge a flat $1,500 travel fee to cover airfare, hotel, ground transportation, and all related expenses. For engagements within driving distance that require an overnight stay, I simply ask that hotel accommodations be covered.