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Gerry OBrion

They Buy Your Because - Closing the sale in a crowded market

Travels from Denver CO, USA

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Talks Given

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Speaks on:

Brand Positioning

Influence

CSP

Audience members say

Gerry transforms complex marketing concepts into accessible, actionable frameworks that captivate both marketing professionals and analytical minds alike. He breaks down business growth opportunities with his signature "because" framework, empowering audiences to deeply understand customer needs and craft compelling messages that drive purchases. Attendees leave his "eye-opening" and "enlightening" sessions feeling astonished by their new perspective, equipped with real tools to identify their unique market position and influence customers effectively. His interactive workshops, backed by real-world experience and his published book, provide a clear pathway for sales teams and business owners to refine their marketing strategy without the fluff.
Key Audience Outcomes

  • Participants learned how to refine their marketing message to influence customers.

  • Attendees gained a framework for making proven promises to customers.

  • Attendees learned how to identify key differentiating characteristics of their business.

  • Participants developed actionable content and a roadmap for future marketing efforts.

  • Attendees discovered how to align their team on strategy and vision.

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Gerry's Bio

Gerry O’Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries. Gerry is the creator of The Because framework of influence that reveals how to become the #1 choice, even in a crowded market. His book - They Buy Your Because – Closing the sale in a crowded market, shows companies how to clarify their message, stand out in the sea of sameness and close more sales. Gerry is known for rolling out the color-changing blue mountains on Coors Light bottle which resulted in over $1BN in incremental revenue for the brand. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan, a BBA from the University of Wisconsin and spent 8 years in the military.

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Gerry Offers the Following Talks

InfluenceBrand Positioning

They Buy Your Because - Closing the sale in a crowded market

  • Four steps to becoming the #1 choice.

  • The power of your Beause.

  • Influencing customers in a competitive market.

  • Driving more referrals.

  • Hiring A-players in a challenging market.

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30 minutes - full day

Gerry's Links and Media Mentions

@gerryobrion

@WhatBigBrandsKnow

gerryobrion