Lori Sussle Bonanni

I turn powerful messages into compelling narratives that resonate with discerning audiences.

Travels from Rochester NY, USA

Audience Feedback

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Attendees Find Valuable

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Would See Again

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Talks Given

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Speaks on:

Brand Positioning

Communication

Inclusion

Storytelling

Formats:

Keynote

Breakout

Workshop

Audience members say

Lori illuminates the path to effective PR with her dynamic presentations that transform complex marketing concepts into actionable strategies. She captivates audiences with eye-opening insights on clear communication and diverse audience engagement, delivering both the crucial "why" and practical "how" that participants crave. Attendees leave her sessions feeling enlightened and equipped with a real-world playbook for securing media coverage, crafting compelling brand stories, and building press profiles that showcase entire companies, not just products.

Key Audience Outcomes

Participants gained actionable strategies for effective PR and communication.
Attendees learned how to craft engaging and relevant brand messaging.
Individuals discovered methods for inclusive communication to reach diverse audiences.
Attendees acquired practical tips for securing media coverage and enhancing their press profiles.

Lori's Bio

Lori Sussle Bonanni turns powerful messages into compelling narratives that resonate with discerning audiences. She delivers thought-provoking talks and workshops combining authentic stories, compelling research and actionable takeaways. Lori speaks about effective and mindful communication, visibility and reputation management. Her signature topics include: > Mindful Communication: Who are you unknowingly excluding? > Cracking the Code: Unearthing a compelling hook > Modern Leadership: How to lead in a multi-generational workforce Her audiences include the Global Business Travel Association, Barclays, the Association for Talent Development and the National PTA 125th Anniversary Convention. Her insights have been featured in Forbes, Nasdaq, Crunchbase and more. Lori founded elssus, a multi-disciplined communications consultancy, to uncover stories garnering awareness, business results and credibility. Previously, she held roles at Verizon, NBCUniversal, DDB World50 and Ogilvy.

Lori Offers the Following Talks

CommunicationInclusion

Mindful Communication: Who are you Unknowingly Excluding?

How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)
The impact of communication barriers and how to remove them
Practical, actionable takeaways to refine the message and drive greater impact

StorytellingBrand Positioning

Cracking the PR Code: Unearthing a Compelling Hook

Identify and develop captivating story angles that resonate
Uncover hooks that establish thought leadership, credibility, trust and authority
Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
Utilize an integrated communications approach to drive meaningful engagement

Lori's Links and Media Mentions

lorisusslebonanni

lorisusslebonanni.com