Case Study

From Cost Center to Profit Center: How a CSR Conference Booked the Right Speaker with Confidence

Lisa Powers
Meet Lisa Powers

Lisa Powers
 Chief Experience Officer (CXO)

Lisa oversees customer service strategies, and member experience at her organization, including designing conventions and conferences that inspire and equip teams to drive business impact.

The Challenge:

I wanted our CSRs to leave thinking, ‘I can use this content tomorrow.’ Talkadot gave me five amazing speakers who could deliver, and we found the perfect fit for our event.

Lisa needed a keynote that would keep customer service representatives fully engaged and send them home with a practical playbook they could apply the very next day.

The speaker had to:

  • Deliver content built for CSRs, not producers, with relatable language and examples
  • Tie time management to sales moments, so reps could spot opportunities in a packed queue
  • Introduce a doable, repeatable process that benefits both reps and the business
  • Leave attendees saying, “I paid attention the whole time, and I can change what I do tomorrow”
  • Help CSRs think more like customer success agents, able to close opportunities without fear or pressure
Became the Solution
How Talkadot Became the Solution

Lisa shared her criteria with Talkadot: the audience, desired outcomes, tone, and the need for both inspiration and practical tools. Talkadot ran a targeted search, matching her requirements against data on speaker impact, ratings, outcomes, and content fit.

Within one session, Sandy Gerber emerged as the top match. Sandy specializes in turning service teams into revenue drivers with simple, step-by-step communication frameworks.

The Results: The Speaker Selected

Lisa booked Sandy Gerber for both the keynote and an afternoon workshop.

Why Sandy fit perfectly:

  • Specializes in service-to-revenue transformations without hard-sell tactics
  • Clear, “do it tomorrow” takeaways designed for CSR realities
  • Strong credibility, backed by ratings and outcomes with similar audiences
  • Frameworks that combine time management with sales language, giving reps confidence in when and how to take the extra step
  • An engaging delivery that kept a post-breakfast audience fully attentive

Booking became simple and decisive. Lisa moved from a wide search to a confident choice in minutes. The keynote reframed support teams as revenue engines, and the workshop drilled that concept into practical playbooks. For the organizer, the value was twofold: weeks of research saved, and a program that felt like a turning point. For attendees, the shift from cost center to profit center no longer felt theoretical — it felt achievable.

I did not need ten tabs. The profile showed me videos, outcomes, data—everything that proved Sandy would be a great fit. Her profile was so compelling we booked her for both a keynote and a workshop.

Key Takeaways: Why This Works

  • Clear fit: one profile showed both keynote and workshop alignment
  • Content designed for CSRs: frameworks mapped directly to daily realities
  • Proof that sticks: survey data showed reps gained practical tools they could use
  • Bigger value: one booking delivered two impactful sessions

Are You an Event Planner That Needs to Book Speakers?

When you tell Talkadot what you want, you get:

  • Verified speaker profiles with outcomes that match your goals
  • Real audience ratings and survey data before you book
  • Confidence that your speaker will deliver practical takeaways

Plan your next event with clarity, not guesswork. 👉 Start your search and get three verified options fast