Case Study

How Sandy Gerber Turned Her Talkadot Profile Into a Paid Keynote and Workshop

Sandy Gerber
Meet Sandy Gerber

Sandy Gerber is an award-winning communication expert based in Canada who serves audiences across North America. A Talkadot user since August 2024, Sandy is passionate about helping people transform the way they communicate at work and in life. Instead of spending her best hours pitching, she prefers to focus on crafting content that inspires change and delivers practical tools.

The Challenge: Expanding Reach Without Cold Outreach

As a speaker, we all want our work to speak for itself. With Talkadot, it does. No cold calling, just a client who already respected what I do and was ready to book.

Sandy wanted to grow her U.S. presence, but many planners had not discovered her yet. She needed a way to demonstrate credibility and outcomes instantly, without requiring buyers to piece information together from websites, PDFs, and social media.

An American insurance association was planning a Customer Service Representative (CSR) conference and needed both an energizing keynote and a workshop that would deliver practical tools for behavior change. Both Sandy and the planner needed a way to verify fit quickly.

Became the Solution
How Talkadot Became the Solution

Sandy completed her Talkadot Public Profile with:

  • Recent videos and photos showing her stage presence and clarity
  • Signature topics with clear outcomes, including her well-known SAVE analogy for simplifying communication
  • Real audience feedback and ratings from Talkadot surveys, updated after every talk
  • Organized content so a planner could confirm fit at a glance

The CSR conference planner was able to review everything in one place and make a confident decision.

The Results: Double the Opportunity

The association booked Sandy for:

  • A keynote to open the CSR conference with inspiration and practical communication tools
  • An afternoon workshop that turned ideas into a concrete playbook for behavior change

Because her Talkadot profile held everything in one place — videos, feedback, outcomes, and logistics — the planner did not need lengthy searches or back-and-forth vetting.

  • Participants left with practical tools to improve communication at work and in life
  • Teams gained strategies for stronger relationships and better results
  • Feedback echoed Sandy’s hallmark style: “relatable,” “energetic,” and “not to be missed”

Event planners see the results, the tools, and the audience feedback in one place, which builds trust and makes booking simple. No dog and pony shows, no cold calling, just a client who already respected what I do and was ready to book.

Key Takeaways: Why This Works

  • Complete profile = complete confidence: videos, feedback, and outcomes in one view made the fit clear
  • Content tailored to CSRs: her SAVE framework showed practical tools service reps could use immediately
  • Authentic proof: audience-driven data built trust faster than polished marketing copy
  • Bigger opportunities unlocked: one booking secured both a keynote and a workshop

Ready to Unlock Bigger Opportunities?

With a Talkadot Public Profile you can:

  • Show planners your range with videos, topics, and ratings in one place
  • Share audience feedback that proves your outcomes
  • Turn one invitation into multiple paid sessions