Event feedback your team can act on

Talkadot has gathered audience feedback at more than 75,000 sessions. [3] We help you ask better questions, encourage more feedback, and work out what to keep, change or spend on at your next event.

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Generated scene of attendees responding on their phones while a presenter in an orange blazer addresses the room.

Did your event do its job?

In Marketing General’s 2024 survey, lack of engagement was the most-cited reason executives believed members did not renew, selected by 47% of respondents to that question. [1]

A "Did you like it?" question measures enjoyment. In a 1997 meta-analysis of 34 training studies, ratings of usefulness were more strongly related to applying learning at work than ratings of enjoyment were. [2]

We help you get more responses and more useful insights from your event feedback.

Better questions about the same event

Start with what a successful event looks like. Then ask the questions that show whether you got there.

Usual questionBetterBest
Keep the coffee bar next year?
Did you like the coffee bar?
Most people say yes. That won't tell you whether to pay for it again.
Did you visit the coffee bar?
Shows how many people it reached. "What coffee bar?" shows who never saw it.
YesNoWhat coffee bar?
Which one would you miss most next year?
Shows which extra people value most when only one can stay.
Coffee barGamePhoto boothNone of these
Book this keynote speaker again?
Rate the keynote from 1 to 5
Enjoying a talk doesn't mean it was worth rebooking.
Did you learn something you plan to use?
Planning to use an idea says more than enjoying the talk.
YesNot sureNo
Which idea from the keynote will you try first?
If people can't name an idea, the talk didn't land.
Open answer
Are sessions giving members what they came for?
Rate this session from 1 to 5
A score can't tell you what to change.
What would have made this session more useful to you?
Points to the change members want.
Go deeperMore practicalMore inspiringA different speakerIt was right
What did you come to this session for?
Read it next to what people said was missing. It shows whether sessions deliver what members came for.
Practical skillsDeeper expertiseInspirationMeeting people

Illustrative question designs, not tested findings. We write yours with you.

How it works

1Onboarding call

Tell us what you want your event to achieve and which decisions you need to make. We help you work out what you need to learn from attendees.

2Survey design

We write the survey around what you want to learn. You confirm the goals and decisions it needs to inform; we handle the question wording.

3Live at the event

We share best practices to help your team maximize feedback, from when to ask to how to introduce the survey. As responses come in, you get a pulse check instantly.

4Instant report

As responses come in, see what's landing in a live report you can share with your team.

5The debrief

We review the answers and walk your team through what they suggest you keep, change or explore next. We look for patterns across sessions and, when past results are available, across years.

How do you get a whole room to answer?

In an October 2026 customer interview, an association staff member reported that responses doubled or tripled when the board chair paused the room and asked attendees to respond. This was one customer’s account, not a controlled comparison. [4] We share best practices to help your team maximize feedback and get useful insights from the responses.

Talkadot has collected nearly 3 million audience responses at speaking engagements. [3]

Jessie Fulton
“Talkadot has made gathering member feedback easier and more impactful. It’s intuitive, beautifully designed, and most importantly, gives us the insights we need to make smarter programming decisions, track what’s working, and create experiences that drive member engagement and retention.”
Jessie FultonMember Relations and Education Specialist, Tennessee Hospital Association

Try it at your next event

We're looking to pilot this with a few associations this season. We'll work out what's involved together. We'd also like to share what you learn, with your approval.

Schedule a demo call

Schedule a 20 min discovery chat to see if we can help

Prefer email? Write to [email protected]

Questions

What does this give us beyond our existing survey?

We help turn feedback into decisions about your next event. We write questions around what you need to learn, share best practices to encourage responses, and walk you through what the answers suggest you keep, change or explore next.

How much work will our team need to do?

You bring your event goals and the decisions you need help with. We handle question design and help you interpret the results. Together, we work out the time, setup and coordination needed for your event.

What if we don't know what we want to learn?

That's a useful place to start. Tell us about your event, what you're considering changing, and what you wish you knew about your attendees. We help turn those questions into a survey with a clear purpose.

What will we receive, and when?

You get a live report as responses arrive, followed by a debrief with our team to work through what the findings mean for your next event. We look for patterns across sessions and discuss what to keep, change or explore. We'll agree on the debrief timing with you.

What if attendees don't respond?

Getting more people to answer is part of what we help you plan. We share best practices on timing and introducing the survey, including an in-room prompt where it fits. Your team puts the plan into practice; the response rate will depend on your event and attendees.

Do we have to stop using our registration system's survey?

No. Keep it for overall event feedback and use Talkadot for the sessions and speakers you want to understand better. On the onboarding call, we help you decide what belongs where.

We have 40 breakout sessions. Does this still work?

Yes. You choose which sessions to survey, and each gets its own short set of questions. In the debrief, we look across the results to help you understand what they mean for your programme.

Will someone from Talkadot attend our event?

Where it makes sense, someone from our team may attend to help set up the talk and prepare attendees to respond. We'll work out the right setup for your event together.

What does the pilot cost?

You'll get a generous discount during the pilot phase, and pricing depends on the scope of your conference. Schedule a demo to get pricing.

What happens after the pilot?

There's no ongoing commitment. After the debrief, you can decide whether you'd like our help with another event.

Who can see our feedback and results?

Your results are for your team and anyone you choose to share them with. We'll ask your permission before sharing any identifiable results publicly.

What does sharing pilot learnings involve?

We'd like to share what you learned and how it helped your event planning. You'll review and approve any case study, quote or results before we publish them.

Sources

[1] Marketing General, 2024 Membership Marketing Benchmarking Report, p. 47. Executives at 542 associations answered this question and could select up to three reasons. These are executives’ assessments, not a survey of departing members.

[2] Alliger, Tannenbaum, Bennett, Traver & Shotland (1997), A Meta-Analysis of the Relations Among Training Criteria, Personnel Psychology, 50, 341–358. The authors analysed 34 studies. The finding cited here is reported in the publisher’s abstract and concerns training, not association events specifically; it describes an association, not causation.

[3] Talkadot internal data.

[4] Talkadot customer interview, October 20, 2026. Association identity withheld. Interview-reported observation; not independently measured or evidence of a guaranteed response increase.